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Agency Life

6 easy ways to make your Instagram Stories look great!

I admit it - I LOVE Instagram stories. I love making them and I love watching them. I’m probably guilty of paying more attention to stories than to the posts themselves. “What’s to love about…
Claire Cleland
Claire Cleland12 October 2018
Agency Life

The Psychology of Donation: Five powerful effects to enhance your charity campaign.

We’re all familiar with the mixture of guilt and reluctance when it comes to donating to charity. We never feel like we contribute often enough or by giving enough. As individuals, we can quickly develop…
Alexander Thompson
Alexander Thompson4 October 2018
Agency Life

How to influence behaviour change and buyers with your next advertising campaign: The Belief Shift

Is there a science to shifting your audience's beliefs? Or is it just luck? Account Director, Paul James, is here to answer your questions.
Paul James
Paul James25 September 2018
Agency Life

Diversity in Advertising – The Good, The Bad and the Ugly

As a word that gets bandied about so much, the meaning of diversity can easily be lost. A useful starting point for our purposes, therefore, is understanding just what it means in mainstream advertising.
Ardmore
Ardmore4 September 2018
Agency Life

Beyond the book – What is a 21st century brand?

New thinking from the next generation of agency leaders features 20 of the best papers produced during the 10 years of the IPA Excellence Diploma. Each is a fresh, original and uniquely personal perspective from…
Ardmore
Ardmore23 August 2018
Agency Life

Beyond the Book – Ed’s take on ‘The Tipping Point’

"The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire.”
Ed Henderson
Ed Henderson27 July 2018
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